Best Marketing Textbooks
Read reviews and buy the best marketing books about branding from top authors, including Debbie Millman, James B. Twitchell, Joeri Van den Bergh and more. The Balance Small Business The 8 Brand Marketing Books to Buy in 2019.
Best Marketing Textbooks
In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. However, if you are reading this post then you, like me, prefer good old books for self-education. I decided to find and recommend a book for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar.
But before I dive in on the digital marketing channel books, let me share an excellent resource to start with. Before you look at the list, here is a free bonus read: based on industry research by BrightEdge, packs a slew of the latest content and online marketing best practices into 27 short pages. Learn how to create content that performs and drives better results online with four proven steps to content marketing. Also see our list of best. By Ryan Deiss and Russ Hennesberry, 2017 4.6 rating on Amazon, #53 in web marketing So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. This book is an excellent reference, and it includes many practical, specific, and current details, insights, and advice. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.